Paramount wanted to create buzz for Spongebob’s second movie, “Sponge out of Water” and complement the “Day of Positivity”.
The site that was built encouraged users to celebrate being optimistic by taking a selfie with Spongebob, tweeting a happy message, and receiving an enthusiastic phone call or text message from him.
I created the look and feel that informed the design direction across all channels of the campaign.
Spongebob fans were fully engaged with more than 2,000 calls made in the first day alone.
.